Nature
has value in advertising. They use whales,
tigers, lions, camels… all exploited by corporations.
That
equals value. We all know in advertising there are
no
accidents. Greed always does its homework.
Advertisers
hook electrodes to people while they watch pictures of sunsets, lakes and wild
animals. Images
that say, strong, free, wild, beautiful and fast.
That’s
a whole lot of adjectives that cost advertisers nothing.
If
a company puts hump back whales in ads, then they should be contributing money to their
survival. Everyone else involved in production gets paid. If your corporate logo is a cheetah, pay up.
Putting a price tag on nature might be the only way corporations will see it’s
value. You give nothing away. Why should nature?
Corporations
instead ask us for donation money. The guy behind the counter at Taco Bell
asked If I’d donate to their “cause du jour”. I’m in Taco Bell for a reason. It’s cheap. Taco Bell is a squllion dollar subsidiary of
a billion dollar franchise that’s owned by a consortium. And they want the guy ordering off the dollar menu to donate money. If I had money
to donate I wouldn’t be eating at Taco Smell.
When
a homeless guy asks for money it’s disgraceful. When Taco Bell asks for money
it’s thoughtful. Corporate begging may look better than the homeless guy who
hasn’t showered since 2008, but the smell lingers much longer.
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